Because Red Rover would become the first craft cider company in NB, our founders needed to come up with a way to identify exactly what the people of New Brunswick were looking for in a craft cider, so crowdfunding began. The opinions gained from this system were far more valuable than any monetary investment. Our supporters attended various tastings, offered great feedback on all of our cider creations, and received a personal supporter pack. As the project progressed it became very obvious that not many people truly understood craft cider as an alcoholic beverage. Because of this, Red Rover was first branded as “Red Rover Brewing Company”. This was later changed to “Red Rover Craft Cider” as the market, and understanding, grew!
With so much growth in such a short time we decided that it was time to felt it was time to refresh the company identity. In December 2018 we launched our brand new branding starting with “Jingleberry” our extra special holiday favourite. If you’ve been with us since the beginning you’ll notice we have that same amazing quality products but with an all new logo, bottle design, and an overall refreshed look. We are so pleased that Red Rover has, and will continue, to grow. With a dedicated team, and a common goal of sharing the love of high quality, hand crafted cider, with as many people as possible there’s no telling what’s next (no really, there’s no telling. Spoilers are no fun!) but we certainly hope that you’ll come along with us!
Owned In: New Brunswick
Made In Fredericton, NB:
- Beer
- Cider
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