After graduating from the Fashion Design & Technology program at Kwantlen Polytechnic University, Allison Smith paid her dues in Montreal’s rag trade before starting Allison Wonderland in 1998 and Pillar in 2011. From a desire to create clothes for the way women really live, Allison creates go-to pieces often inspired by her favourite decade – the 70s. The result: clothes that exude both playfulness and effortless style.

Allison adheres to a “slow fashion” point of view, creating new styles ever season but with a quality and timelessness that allow her pieces to be enjoyed for years. Both lines are made in Vancouver in collaboration with local small businesses; scraps are donated to be used by local crafters as part of Allison’s commitment to a light footprint. Allison lives in Vancouver’s Mount Pleasant neighbourhood with her common-law husband and their daughter.

Created using eco-friendly fabrics such as organic cotton, recycled polyester, and hemp, Pillar is Allison Wonderland’s laid-back little sister. Born of designer Allison Smith’s desire to explore designs for different lifestyles – and personal styles – Pillar offers up your perfect weekend wardrobe, ideal for chilling at your local coffeeshop with friends, walking on the beach, or hanging at the playground with your kid.

Owned In: British Columbia

Made In Vancouver, BC:

  • Dresses
  • Tops
  • Bottoms
  • Outerwear
  • Gift Cards

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